Media portrayal of obese female actors on local Philippine television

Author

MA. CAMILLE CARMINIA HEIMBROD, Ateneo de Manila University

Date of Award

2019

Document Type

Thesis

Degree Name

Master of Arts major in Communication (Thesis Option)

Department

Communication

First Advisor

Ponce De Leon, Maria Inez Angela Z., Ph.D.

Abstract

This study used Dyers Theory on Stereotypes (1979) in understanding how the media portrays and stereotypes obese female actors on local Philippine television. Protocols from Hatchs inductive analysis was also used to determine the negative and positive portrayals, as well as the anti-fat attitudes toward Karla Estrada and Sharon Cuneta that exist in Magandang Buhay and The Voice.This study found that there are still limited portrayals of obese female actors on local Philippine television today. Even though the negative portrayals and stereotypes may not be generalized for both television shows, it is evident that negative portrayals of obese actors still outweigh positive portrayals on television.

Comments

The C6.H46 2019

Recommended Citation

HEIMBROD, M. (2019). Media portrayal of obese female actors on local Philippine television. Ateneo de Manila University.
https://archium.ateneo.edu/theses-dissertations/75