Designing UX and UI for the perceived credibility of government websites : a Philippine case study

Date of Award

2017

Document Type

Thesis

Degree Name

Master of Science in Computer Science, Straight

Department

Information Systems & Computer Science

First Advisor

Rodrigo, Ma. Mercedes T., Ph.D.

Abstract

The Philippine administration is making an effort towards the strengthening of e-government in the country so as to adapt to today's digital landscape. Among their initiatives is the creation of government websites for their various offices. Previous studies have established that website credibility is perceived primarily through visual appeal and navigability. UX and UI design, however are not as implemented on such websites despite their importance. An enhancement of the UX and UI of government websites is in order. This study intends to determine how government websites are to be designed so that they be perceived as credible by citizens. An expert evaluation was conducted on Philippine government websites currently deployed online to rate them in terms of design and identify elements that factored in their evaluation. Modified versions with reconfigurations to aesthetic elements based on existing models and principles were then created to be assessed for credibility alongside the original versions of the government websites through an online survey. With this, it was observed that the design ratings were proportional to the credibility ratings. The websites evaluated to be of substandard design quality were also assessed to be of low perceived credibility. Nonetheless, the aesthetic elements reconfigured for the modified versions were found to have a substantial effect on perceived credibility. A priority was assigned to these elements to allow for them to be quantified to a certain extent. In culmination of this study, guidelines of what are acceptable for Philippine government websites to be perceived as credible were generated.

Comments

The C7.A735 2017

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