Generational Differences and Determinants of Purchase Behavior towards Sustainable Clothing in a Developing Economy
Document Type
Article
Publication Date
5-19-2023
Abstract
The fashion industry contributes significant plastic pollution and greenhouse gas emissions globally. One approach to minimize the industry’s environmental impact is through a shift to sustainable clothing. This study determined the predictors of purchase behavior towards sustainable clothing in a developing economy; which is the Philippines. Furthermore; this paper compared Filipinos from Generations X and Z. Results of a multiple regression analysis from a sample of 212 participants in an online survey showed that generation and environmental knowledge predicted the purchase of sustainable clothing. Moreover; Gen Z scored higher in environmental knowledge and purchase of sustainable clothing. The findings provide insights on increasing the usage of sustainable clothing; which can significantly reduce the environmental impact of the fashion industry.
Recommended Citation
Valentin, Alvin Patrick M.; Biacora, Rachelle Anne P.; Naval, Victoria Isabelle S.; Qui, Angela Gayle C.; Regala, Katherine R.; and Sy, Shayla Iyesa B., (2023). Generational Differences and Determinants of Purchase Behavior towards Sustainable Clothing in a Developing Economy. Archīum.ATENEO.
https://archium.ateneo.edu/qmit-faculty-pubs/12