THE RHETORIC OF CORPORATE SOCIAL RESPONSIBILITY: STRATEGIES OF LEGITIMIZATION AMONG ASIAN FIRMS.

Document Type

Conference Proceeding

Publication Date

2017

Abstract

Through a discourse analysis of more than 750 projects of Asian firms over 6 years we distinguish between two main Corporate Social Responsibility rhetoric: symbolic and managerial. Both types of rhetoric lead to different legitimacy strategies that mirror the paradoxes of managing sustainability projects and vary by firm characteristics.

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