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Abstract

The traditional practice of journalism by business-oriented media in the Philippines produces and disseminates news and information according to their own self-imposed criteria and institutionalized set of routines that favor the ideas of the dominant social class. This article examines the conditions under which citizen journalism functions as a counter-hegemonic practice within a highly commercialized broadcast media environment in the said country. Drawing on interviews with three long-time citizen volunteers affiliated with ABS-CBN’s Bayan Mo I-Patrol Mo program and an autoethnographic account of newsroom production, the study introduces the concept of “counter-hegemonic communities” to foreground the role of community stories in shaping citizen participation. Using Antonio Gramsci’s “hegemony” and “counter-hegemony” as analytic frames, the article shows that citizen journalism can momentarily disrupt dominant journalistic routines while simultaneously being incorporated into institutional media logics that reinforce elite power. The findings suggest that the counter-hegemonic potential of citizen journalism cannot be explained solely by individual agency or digital technology. Instead, it emerges from the shared community values embedded in local stories that enter mainstream media spaces under constrained and uneven conditions.

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