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Abstract

Excerpt: There are arguably no reliable figures to confirm the formal and informal, legal or illegal ways popular culture products permeate throughout East and Southeast Asia today. Movies, comics, music, games, television programs, and other popular formats have circulated in large waves from a country of origin to others, subsequently creating industries and producing material for fans and, inevitably, data for academic investigators. The Internet and translation through subtitles or voice dubbing have facilitated the appreciation and acceptance of most products. But accommodating and eventually incorporating popular cultural fare from a different country into one’s entertainment rituals is not necessarily easy to dissect. The cultural layers presented are varied given different historical perspectives, economic contexts, and social norms.

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