Recycling Identities: A Narrative Inquiry on Consumer Decision Making Among Urban Poor Families in the Philippines
The purpose of this article is to explore consumption-related decisions of urban poor families. Using a combination of in-depth interviews and visual narrative exercise, stories of six urban poor families living in Payatas, Quezon City, were analyzed. Key findings show that consumption-related decisions of participants follow a double cyclic narrative of just right spending. Community shared practices enable participants to survive by managing tensions between making ends meet and sustaining a public ideal of living a simple life. The researchers provide reflections on the socio-economic reproduction of a public ideal and rethinking the role of psychology in poverty reduction policies.
Earl Justin Y. Tiu, Faustene S. Tamayo, John Paolo L. So & Nico A. Canoy (2019) Recycling Identities: A Narrative Inquiry on Consumer Decision Making Among Urban Poor Families in the Philippines, Journal of Constructivist Psychology, 32:3, 325-344, DOI: 10.1080/10720537.2018.1499570