Exploring Fan Passions Driving Consumer Engagement: The Case of Philippine K-pop and K-drama Fans

Authors

Erik Paolo Capistrano, Cesar E.A. Virata School of Business, University of the PhilippinesFollow
Michael Patent, Culture Group Pte. Ltd.Follow
Twila Bergania-De Vega, Culture Group Pte. Ltd.Follow

Recommended Citation

Capistrano, Erik Paolo; Patent, Michael; and Bergania-De Vega, Twila (2022) "Exploring Fan Passions Driving Consumer Engagement: The Case of Philippine K-pop and K-drama Fans," Kritika Kultura: No. 1, Article 6.
DOI: https://doi.org/10.13185/1656-152x.1439
Available at: https://archium.ateneo.edu/kk/vol39/iss1/6