The Next Growth Strategy for Hallyu: A Comparative Analysis of Global Entertainment Firms

Authors

Yeon W. Lee, Seoul School of Integrated Science and TechnologyFollow
Kyuchan Kim, Korea Culture and Tourism InstituteFollow

Recommended Citation

Lee, Yeon W. and Kim, Kyuchan (2019) "The Next Growth Strategy for Hallyu: A Comparative Analysis of Global Entertainment Firms," Kritika Kultura: No. 1, Article 6.
DOI: https://doi.org/10.13185/1656-152x.1267
Available at: https://archium.ateneo.edu/kk/vol32/iss1/6