Author ORCID Identifier
https://orcid.org/0009-0003-4315-8158; https://orcid.org/0009-0009-6644-6770
Abstract
This study reconceptualizes contents tourism not as simple consumption or sightseeing but as a cyclical structure of affective practices—an “affective practice loop”—comprising emotional invocation, spatial performativity, and digital narrativization. This analytical framework explains how fans respond affectively to media narratives, project emotions performatively onto places, and digitally narrativize these experiences, thereby co-constructing personal identity and cultural space. Using the 2024 Korean drama Lovely Runner as a case study, this study shows how this loop is enacted through field-level fan engagement in contents tourism. It further reinterprets fandom practices along this sequence, not as mere media consumption but as fandom activism reconfigured through affective expansion. Finally, the study theorizes the interrelated dynamics among these three dimensions, which remain underexamined in existing contents tourism scholarship.
Recommended Citation
Jo, Hanki and Choi, Areum
(2026)
"From Affective Placemaking to Fandom Activism: A Reinterpretation of Contents Tourism in the Context of K-Drama Fandom,"
Kritika Kultura:
No.
49, Article 16.
DOI: https://doi.org/10.13185/1656-152X.2255
Available at:
https://archium.ateneo.edu/kk/vol1/iss49/16
