•  
  •  
 
Katipunan

Katipunan

English Title

HORI7ON and the Promise of Post-P-pop

Abstract

Sa kasalukuyang yugto ng hyphenated identity isinilang ang HORI7ON (호라이즌), ang kauna-unahang Filipino boy band na nagdebut sa South Korea noong 24 Hulyo 2023. Kinabibilangan nina Jeromy Batac, Marcus Cabais, Kyler Chua, Vinci Malizon, Reyster Yton, Kim Ng, at Winston Pineda ang grupo. Sila ang pitong nanguna sa animnapu’t dalawang kalahok ng survival competition series na Dream Maker na inere sa A2Z at Kapamilya Channel—sa cable at satellite TV, Facebook, at YouTube—mula 19 Nobyembre 2022 hanggang 12 Pebrero 2023. Nang pirmahan ng ABS-CBN at ng mga South Korean na entidad na MLD Entertainment at KAMP Global ang kontrata sa paglulunsad ng Dream Maker, G-pop o Global Pop ang marketing sa mabubuong grupo, at hindi isang K-pop o Korean Pop group. Gayunman, kinukutya ng ilang fans ng P-pop o Pinoy Pop ang HORI7ON, sapagkat hindi diumano isang tunay na P-pop group ang HORI7ON, at ni hindi sila dapat nagtanghal sa Pinoy Pop Convention and Concert (PPOPCON) noong Hulyo 2023. Sisikapin ng papel na ito na suriin ang pagbuo sa at pag-iral ng HORI7ON bilang kadugtong ng Hallyu o Korean Wave sa postkolonyal na kalagayan ng Pilipinas. Tutukuyin at paghahambingin ang mga lokal na pag-unawa sa P-pop at ihahambing ang mga ito sa mga konsepto ng K-pop at G-pop, upang linawin kung manipestasyon ba ang grupo ng posibilidad ng isang bagong penomenon na maaari nang tawaging “post-P-pop.”

English Abstract

The present era of hyphenated identity saw the founding of HORI7ON (호라이즌), the first Filipino boy band that debuted in South Korea on 24 July 2023. Members of the group include Jeromy Batac, Marcus Cabais, Kyler Chua, Vinci Malizon, Reyster Yton, Kim Ng, and Winston Pineda. They climbed to the top seven out of the sixty-two contestants of the survival competition series Dream Maker, which aired on A2Z and Kapamilya Channel—on cable and satellite TV, Facebook, and YouTube— from 19 November 2022 to 12 February 2023. When ABS-CBN and South Korean entities MLD Entertainment and KAMP Global signed the contract to launch Dream Maker, a future G-pop or Global Pop group was being marketed, and not a K-pop or Korean Pop group. Nonetheless, some fans of P-pop or Pinoy Pop ridicule HORI7ON, since HORI7ON is supposedly not a P-pop group, and they should not have even performed at the Pinoy Pop Convention and Concert (PPOPCON) in July 2023. This paper will try to analyze the formation and survival of HORI7ON as an extension of Hallyu or Korean Wave in the postcolonial condition of the Philippines. Local perceptions on P-pop will be identified and compared to the concepts of K-pop and G-pop, to inform if the group manifests the possibility of a new phenomenon that may as well be called “post-P-pop.”

Download

Share

COinS