Disrupting Centers of Transcultural Materialities: The Transnationalization of Japan Cool through Philippine Fan Works

Document Type


Publication Date

Fall 2019


This paper interrogates the transcultural flows of popular media; the centres that influence these flows; and the ways in which consumers disrupt these centres through local consumption. I use Filipino fans and consumers of Japanese popular media and examine how they have disrupted transcultural practices stemming from Japan and the United States by producing fan products that are increasingly local. I argue that in recent years; fan spaces surrounding popular media have become increasingly assertive in expressing their local cultural forms to disrupt the homogeneity" of global fandom."