The Rise of the Manilena Entrepreneur: The Manilena in Periodicals from 1898 to 1938

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The separate spheres ideology implicitly denied the economic value of many female activities and therefore attributing the economic world to male-centered activities. Utilizing the power of the periodical as a source to uncover the story and images of women; this article describes the Manile__a entrepreneur as she competed in the world of business from 1898 to 1938. As compared to representations of businessmen; which were ubiquitous; this study also shows that there was not one specific iconographic image or idea of a woman entrepreneur. What was available were new and varied images due to the diverse backgrounds and enterprises that they were involved in. The Manile__a owned and operated enterprises in multi-industries showing that even though their numbers were small; women were active participants in the growing urban marketplace.